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Discover the new Pilla Lenses for 2026 including the 25CIEB Chromashift Elderberry, the 42CILA Chromashift Lavender, the 46CIPA Chromashift Papaya, the 70CIGA Chromashift Green Apple, the 7CIED Chromashift Espresso Bean, the 82CIRG Chromashift Red Grapefruit and the 85CICA Chromashift Cantaloupe.
Build your own X6 or X7 three or four lens kit bundle with our Pilla Bundle Configurator
View our detailed lens chart and buying guide to help you make the best decision when it comes to purchasing your new Pilla lenses.
New In
Get ready for the clay season with the newly released Swatcom Active360 Electronic Ear Defenders. 360 degree sound designed for the shooting world.
New In
Explore our range of Beretta extended chokes for the Optima HP model.
New In
The HikMicro Alpex Pro rifle scope delivers high-performance digital day and night vision in a compact design. Built around a 12MP CMOS sensor with advanced Light Pro image processing, it produces sharp, detailed imagery from daylight through to full darkness.
Lightweight, IP67-rated featuring a crisp 1080P AMOLED display. The HikMicro Alpex Pro provides advanced digital functionality.
We are independent retailers of leading country clothing, footwear and shooting accessories brands, including Schoffel, Ridgeline, Harkila, Seeland, Holland Cooper, Fortis, Browning, Beretta and more.
Founded over 50 years ago by Ian Coley MBE, the Ian Coley name has long been synonymous with shooting excellence. What began as a renowned shooting school and gun shop has naturally evolved into Ian Coley Country – our online home for premium country clothing, shooting clothing and outdoor essentials.
Over the past 50 years, we’ve tested countless garments and accessories in the field, on the range and in every kind of British weather. That hands-on experience means we only stock products that deliver proven performance, comfort and durability — clothing and equipment that truly works in real outdoor conditions.
Our extensive collection of country clothing combines traditional British style with modern technical fabrics. Within our range you’ll find premium country clothes for men and elegant women’s country clothing from leading country clothing brands such as Schoffel, Ridgeline, Harkila, Seeland, Holland Cooper and Fortis. From waterproof jackets and shooting coats to soft gilets, tailored shirts and knitwear, every garment reflects our commitment to craftsmanship, quality and timeless country style.
For those passionate about the field, our shooting clothing and accessories range offers everything needed for reliable performance and classic country style. We stock premium men’s shooting clothing and ladies shooting clothing alongside trusted names including Browning, Beretta, Bore Tech and Croots. Whether you’re preparing for a day in the field or a round of clay pigeon shooting, our shooting clothes and shooting accessories deliver the perfect balance of functionality and refinement.
At Ian Coley Country, we bring decades of shooting and country expertise to the online world. Explore our full collection today and experience the same trusted advice, high standards and exceptional service that have defined the Ian Coley name for over half a century.
Get ready for the 2026 clay season with Beretta and Browning.
New In
Active hearing protection with 10ms attack time. Hear everything while protecting your hearing. Gel pads for comfort and Bluetooth functionality all in one neat package.
Passive Ear Muffs from Beretta. Simple ear protection in a variety of colours.
Interchangeable shooting glasses with five colour options for different conditions and preference.
Wrap-around shooting glasses with 3 interchangeable lenses for all light conditions.
New In
The new update to the highly successful Browning Classic Skeet Vest. Mesh back, modern styling and ambidextrous. Perfect for the range.
Light and breathable, this full mesh vest remains a favourite thanks to its practicality.
Smart slip for the range with a folding middle for easy storage.
140cm long shotgun slip for plenty of storage for up to 32" barrels with extended chokes.
New In
Smart multi pocked shooting bag for all your shooting needs. The lateral pocket offers additional storage and easy sorting when on the ground.
Smart simple storage in plenty of options.
Explore the Teales Devonshire and Cow Hide Range of Slips and Bags
New In
A beautiful cartridge bag with 100 shell capacity
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The matching gun slip, beautiful cow hide exterior with each product a unique piece.
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Crafted from Nubuck leather with a 100 shell capacity.
New in
Crafted from Nubuck leather and available in a zip around or flap style. 30" and 32" available.
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Featuring a double pocket for storing up to 100 shells for quick easy access.
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Nubuck leather travel case. compact storage for when you are on the go.
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Winner Drawn on Tuesday 14th July 2026
